HI Y’all!

I graduated from Louisiana State University in 2023 with a Bachelor of Fine Arts degree with a Minor in digital advertisement.  I would characterize myself as someone who is ambitious, reliable, and detail-oriented with over 3 years of experience working in the graphic design industry.  I have worked on a variety of projects ranging from social media, brand identity to editorial design.  I’ve worked with a few clients including Friends of City Park in Baton Rouge, Screaming Eagle Co-Pack, Dallas Flavors, Ragin’ Cajun and Cajun’s Choice.

I have also had the opportunity to intern with MESH, a national branding, marketing, and advertising agency. I was guided by some of the most creative minds in Baton Rouge. I have learned the importance of networking and teamwork throughout my time as an intern and have built many relationships. I was grateful to have been a part of a team that takes pride in their work and has won numerous American Advertising Awards for their creative branding and campaigns.

Beyond my professional career, you will find me reading, exploring new restaurants, and enjoying the colorful culture and festivities of Louisiana.  I am also quite spontaneous when it comes to taking trips and enjoy creating memories along the way.

-Krystal Figueroa

Resume

  • Louisiana State University

    Bachelor of Fine Arts | Minor in Digital Advertisement

    Cumulative GPA: 3.94

    2019-2023

  • Graphic Designer Child Trends / July 2023-Present

    • Specialized in creating digital posts for social media, presentations, developing interactive PDFs for clients in collaboration with our organization.

    • Leveraged the full capabilities of the Adobe Suite to create my designs, while also using Microsoft programs to develop templates for users without Adobe software. This allows me to adapt and transfer designs, making them more accessible and user-friendly.

    • Led daily discussions with my team members regarding potential new projects, focusing on identifying the necessary materials and resources essential for project success.

    • Demonstrated exceptional organizational skills by managing up to six projects or more simultaneously, adhering to strict and quick turnaround deadlines. My responsibilities included providing feedback, addressing inquiries, and making necessary edits for final distribution, all while following budget restrictions to ensure I did not exceed allocated funds.

    Lead Graphic Designer and Marketing Intern

    Acadian Kitchens / January 2023-July 2023

    • Worked along side the Chief Commercial Officer, provided creative input, and created new packaging and art work implementation for Ragin’ Cajun and Cajun’s Choice.

    • Involved in other marketing projects that include E-commerce/Amazon, updates to the website, management of digital assets online, and General Sales and Marketing Material Development.

    Graphic Designer

    Student Health Center / August 2022-January 2023

    • Engage in weekly collaborative sessions to design compelling social media strategies for upcoming posts.

    • Managed and created an impressive array of three to five original social media posts per week, spanning holidays, events, and key announcements.

    • Designed custom promotional materials including buttons, signs, and t-shirts to enhance event visibility and engagement.

    Graphic Design Intern

    MESH / May 2022-August 2022

    • Actively engaged in monthly team workshops to continually enhance my professional skills and collaboratively brainstorm innovative social media strategies for the company.

    • Produced content and script copy for social media platforms like Tik Tok and Instagram to best advertise a business.

    • Designed social media posts and video content, digital advertisements, animated GIFs, banners, and annual reports for clients.

    Freelance Graphic Designer / Art Director

    Screaming Eagle Co-Pack / May 2022-June 2022

    • Managed the work of another designer while I collaborated with a team to create a trade show display, including two personalized logos.

    • Managed the design of marketing materials, including postcards, business cards, and a website.

    Graphic Design Printing Intern

    Covington High School Print Shop / August 2018-May 2019

    • Communicated with customers to design graphics for T-shirts, wedding invitations, business cards, and school advertisements.

    • Managed daily invoicing for materials and project time to ensure budgets were met.

    • Utilized my photography skills to capture high-quality images for use in my design projects.

  • English- expert

    Spanish- Proficient

    • Photoshop

    • Illustrator

    • InDesign

    • Premiere Pro

    • After Effects

    • Dreamweaver

    • Adobe XD

    • Figma

    • Mailchimp


  • 2022-2023 Silver American Advertising Awards Winner

    Publication Design: Editorial Spread-Type Guru

    2022-2023 Silver American Advertising Awards Winner

    Cross Platform: Integrated Brand Identity Campaign-Slimline

    • Brand Identity Design

      • Brand Strategy, typography, color palettes, logo design , business cards, icon systems, brand guidelines

    • Marketing and Advertising Design

      • banners, marketing, emails, billboards, Presentation design,posters, social media graphics, brochures, print and digital ads

    • Packaging Design

      • label design, dielines, product packaging, packaging mockups, box, specialty packaging

    • Motion Design

      • Logo animation, animated infographics, GIFS